GTM Tracking Setup Guides
Quick answer: Pick your website platform below to see every event you can track on it, or jump straight into the free wizard to build your container now - 4 website platforms, 8 tracking tools, 623 guides, no account needed.
Step-by-step Google Tag Manager setup guides, organized by website platform and tracking tool - GA4, Google Ads, Meta, TikTok, Pinterest, LinkedIn, Microsoft UET and X.
Each guide below covers client-side (browser) tag setup through Google Tag Manager. If you're also working with first-party data collection, a GTM server-side container, or a Conversions API integration to improve tracking accuracy, these client-side containers are the piece that feeds events into that layer.
Choose your website platform
- WooCommerce
For WooCommerce-powered stores - product, cart, and checkout events.
- WordPress
For content sites, blogs, and lead-gen forms - HubSpot, Contact Form 7, WPForms, Gravity Forms, and more.
- BigCommerce
For stores running BigCommerce for WordPress - the same ecommerce events, BigCommerce-flavored.
- GoHighLevel
For GoHighLevel websites and funnels - form, survey, booking and thank-you conversions, detected automatically.
Popular guides
- Google Analytics 4 - Purchase Tracking
- Meta Pixel - Purchase Tracking
- Google Ads - Add to Cart Tracking
- TikTok Pixel - Purchase Tracking
- Google Analytics 4 - Begin Checkout Tracking
- Meta Pixel - Add to Cart Tracking
Frequently asked questions
Are these guides actually free?
Yes - every guide and the container builder wizard itself are free, with no account required and no platform or event limits. This directory covers 623 generated guides in total.
Do I need coding experience to use these?
No. The wizard generates a ready-to-import Google Tag Manager container file - you select platforms and events, enter your tracking IDs, and import the result. No manual tag, trigger, or variable setup.
Which tracking platforms are covered?
8 tracking tools: GA4, Google Ads, Meta Pixel, TikTok Pixel, Pinterest Tag, LinkedIn Insight Tag, Microsoft UET, and X Pixel - each with its own set of event guides for every website platform below.
What's the difference between a platform guide and an event guide?
A platform guide (e.g. "GA4 for WooCommerce") lists every event you can track with that tool. An event guide (e.g. "GA4 Purchase Event") goes deep on one specific event - what triggers it, what data it sends, and how to troubleshoot it.
Is this affiliated with WooCommerce, BigCommerce, or Google?
No - this site is independent and not affiliated with, endorsed by, or sponsored by Automattic, WooCommerce, BigCommerce, or Google. Platform names are used descriptively to identify what each guide covers.