GTM Tracking Setup for BigCommerce

Configure GA4, Google Ads, Meta, TikTok and more for BigCommerce and generate a ready-to-import Google Tag Manager container.

• Google Analytics 4 for BigCommerce

  GA4 configuration and ecommerce event tracking via a native Google tag.

• Google Ads for BigCommerce

  Conversion tracking tags using Google Ads' native GTM tag type.

• Meta Pixel for BigCommerce

  Facebook/Instagram Pixel base code and standard events, generated as Custom HTML.

• TikTok Pixel for BigCommerce

  TikTok Pixel base code and standard events, generated as Custom HTML.

• Pinterest Tag for BigCommerce

  Pinterest base tag and standard events, generated as Custom HTML.

• LinkedIn Insight Tag for BigCommerce

  LinkedIn Insight Tag base code, generated as Custom HTML.

• Microsoft Advertising (UET) for BigCommerce

  Universal Event Tracking base tag and standard events, generated as Custom HTML.

• X (Twitter) Pixel for BigCommerce

  X Pixel base code and standard events, generated as Custom HTML.