What is a GTM container builder?

A GTM container builder generates a Google Tag Manager container as a JSON file you import into GTM, with the tags, triggers, and variables already wired together. TagManagerBuilder does this for free: you pick your website platform, tracking tools, and events, enter your IDs, and download the file.

Which website platforms does TagManagerBuilder support?

It supports WooCommerce, WordPress, BigCommerce for WordPress, and GoHighLevel websites and funnels. Each platform has its own event list, such as Purchase and Add to Cart for stores, or form, survey, and booking conversions for lead-generation sites.

Can I use Google Tag Manager with GoHighLevel?

Yes. Paste your GTM snippet into the Tracking Code (Header) setting of your GoHighLevel website or funnel, then import a container built with this tool. It adds GA4, Google Ads, Meta, TikTok, and Pinterest tags for GoHighLevel form submissions, survey completions, calendar bookings, and thank-you page views.

How do I track GoHighLevel form submissions with GTM?

GoHighLevel forms load in iframes, which GTM's built-in form trigger cannot see. The generated container includes a bridge tag that listens for the message HighLevel's embed sends on submit and pushes a dataLayer event, plus a thank-you page trigger as a dependable fallback. Confirm the event once in GTM Preview after importing.

Which tracking tools can I set up?

GA4, Google Ads, Meta Pixel, TikTok Pixel, Pinterest Tag, LinkedIn Insight Tag, Microsoft UET, and X Pixel, in any combination. Each tool gets the tags and triggers that match the events you select.

Is TagManagerBuilder really free?

Yes. Every platform, tool, and event is free with no account, no trial, and no locked tiers. The site is supported by display advertising, and paid done-for-you services are optional.

Do I need to know how to code?

No. You choose options in a wizard and import the downloaded file into Google Tag Manager. Some events on WooCommerce, BigCommerce, and WordPress need your site to push a dataLayer event, and each guide says exactly which ones.

Is TagManagerBuilder affiliated with Google, HighLevel, WooCommerce, or BigCommerce?

No. It is an independent tool and is not affiliated with, endorsed by, or sponsored by Google, HighLevel (GoHighLevel), Automattic, WooCommerce, or BigCommerce. Product names are used only to describe what each guide covers.

Enhanced Conversions for WooCommerce

Quick answer: The wizard's "Enhanced Conversions" checkbox doesn't currently change your container - it's collected but not yet acted on by the generator. Here's the manual setup: enable Enhanced Conversions in Google Ads, then turn on "Include user-provided data from your website" in GTM's Google Ads Conversion tag settings and map it to hashed customer data.

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Enhanced Conversions sends hashed first-party customer data - typically email and phone - alongside a conversion, so Google Ads can match conversions to ad clicks more reliably than cookies alone allow, especially given growing cookie and tracking restrictions.

Not yet automated here. This checkbox exists in the wizard but the generator doesn't act on it yet - it's on the roadmap. Until then, here's how to do it manually after importing your container.

Manual setup steps

In Google Ads, turn on Enhanced Conversions for the relevant conversion action (Google Ads → Conversions → your conversion → Enhanced Conversions settings).
In GTM, open your Google Ads Conversion Tracking tag and enable "Include user-provided data from your website."
Point it at variables holding the customer's email/phone at the moment of conversion - usually captured from WooCommerce's order confirmation page or checkout form fields via a data layer variable or DOM element variable.
GTM automatically hashes this data (SHA-256) before sending it - you don't need to hash it yourself.
Verify in GTM Preview mode that the conversion tag shows the enhanced conversion data being sent, then check the Diagnostics tab in Google Ads a few hours after your first real conversions.

Frequently asked questions

Why doesn't the wizard do this automatically yet?

Enhanced Conversions needs to reliably locate customer email/phone data in your specific checkout flow, which varies more between WooCommerce setups than standard ecommerce events do. It's a planned improvement, not a permanent gap.

Do I need to hash the email/phone data myself?

No - GTM's built-in Enhanced Conversions feature handles hashing automatically once you enable it on the tag and point it at the right data.

Does this apply to GA4 as well as Google Ads?

GA4 has its own separate "user_data" event/measurement for similar matching. It uses a different setup than the Google Ads Conversion tag's Enhanced Conversions toggle described above.