What is a GTM container builder?

A GTM container builder generates a Google Tag Manager container as a JSON file you import into GTM, with the tags, triggers, and variables already wired together. TagManagerBuilder does this for free: you pick your website platform, tracking tools, and events, enter your IDs, and download the file.

Which website platforms does TagManagerBuilder support?

It supports WooCommerce, WordPress, BigCommerce for WordPress, and GoHighLevel websites and funnels. Each platform has its own event list, such as Purchase and Add to Cart for stores, or form, survey, and booking conversions for lead-generation sites.

Can I use Google Tag Manager with GoHighLevel?

Yes. Paste your GTM snippet into the Tracking Code (Header) setting of your GoHighLevel website or funnel, then import a container built with this tool. It adds GA4, Google Ads, Meta, TikTok, and Pinterest tags for GoHighLevel form submissions, survey completions, calendar bookings, and thank-you page views.

How do I track GoHighLevel form submissions with GTM?

GoHighLevel forms load in iframes, which GTM's built-in form trigger cannot see. The generated container includes a bridge tag that listens for the message HighLevel's embed sends on submit and pushes a dataLayer event, plus a thank-you page trigger as a dependable fallback. Confirm the event once in GTM Preview after importing.

Which tracking tools can I set up?

GA4, Google Ads, Meta Pixel, TikTok Pixel, Pinterest Tag, LinkedIn Insight Tag, Microsoft UET, and X Pixel, in any combination. Each tool gets the tags and triggers that match the events you select.

Is TagManagerBuilder really free?

Yes. Every platform, tool, and event is free with no account, no trial, and no locked tiers. The site is supported by display advertising, and paid done-for-you services are optional.

Do I need to know how to code?

No. You choose options in a wizard and import the downloaded file into Google Tag Manager. Some events on WooCommerce, BigCommerce, and WordPress need your site to push a dataLayer event, and each guide says exactly which ones.

Is TagManagerBuilder affiliated with Google, HighLevel, WooCommerce, or BigCommerce?

No. It is an independent tool and is not affiliated with, endorsed by, or sponsored by Google, HighLevel (GoHighLevel), Automattic, WooCommerce, or BigCommerce. Product names are used only to describe what each guide covers.

Server-Side Tracking for WooCommerce GA4

Quick answer: Check "Enable Server-Side Tracking" in the wizard and enter your server container URL - it sets your GA4 tag to route through your own first-party endpoint instead of directly to Google. This applies to GA4 only; Meta, TikTok, and other platforms ship as Custom HTML tags and need their own server-side setup (like Meta's Conversions API) outside this tool.

Build my container →

Google Tag Manager server-side (sGTM) routes tracking hits through a server you control - typically on Google Cloud Run or App Engine - instead of sending them directly from the browser to Google, Meta, or another platform. That first-party path helps recover data lost to ad blockers, Safari's Intelligent Tracking Prevention, and iOS App Tracking Transparency, and gives you a layer to enrich or filter events before they leave your infrastructure.

What this checkbox actually does

When enabled, the generated GA4 Configuration tag gets two extra parameters: enableFirstPartyMode set to true, and serverContainerUrl set to the address you provide. That's the standard native-tag setting for routing through a server container - GTM handles the rest once your server container is actually running.

What you need before checking this box

A running GTM server container (self-hosted on Cloud Run/App Engine, or through a managed hosting provider)
A first-party subdomain pointed at it (e.g. gtm.yourstore.com) - this is what makes it "first-party"
That subdomain's URL, to paste into the wizard

What this doesn't cover

This option only affects the GA4 tag. Meta, TikTok, Pinterest, LinkedIn, Microsoft UET, and X all ship as Custom HTML tags in the generated container and need their own separate server-side integration - for Meta specifically, that means the Conversions API, configured independently of this wizard.

Frequently asked questions

Do I need to set up the server container myself?

Yes - this wizard configures the client-side GA4 tag to point at a server container, it doesn't create or host the server container itself. You (or a developer) need to deploy that separately first.

Does this work for Meta, TikTok, or my other platforms too?

Not through this checkbox - it only sets the server container URL on the GA4 tag. Other platforms need their own server-side integration set up separately, such as Meta's Conversions API.

Will this fix conversions lost to ad blockers and iOS restrictions?

It helps for GA4 specifically, since first-party requests are harder for ad blockers and browser tracking prevention to intercept than third-party ones. It's not a complete fix on its own, but it's the standard first step.