Pinterest Tag Tracking Setup for BigCommerce
Quick answer: Use the free container builder wizard to select Pinterest Tag and your events, enter your tracking ID, then import the generated file into Google Tag Manager - no manual tag setup needed for any of the 23 events below.
Pinterest base tag and standard events, generated as Custom HTML. This platform does not have a native GTM tag type, so the container wraps its base code in a Custom HTML tag.
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Events you can track
ecommerce events
- Pinterest Tag Page View event setup
- Pinterest Tag View Item event setup
- Pinterest Tag View Item List event setup
- Pinterest Tag Add to Cart event setup
- Pinterest Tag Remove from Cart event setup
- Pinterest Tag Begin Checkout event setup
- Pinterest Tag Add Shipping Info event setup
- Pinterest Tag Add Payment Info event setup
- Pinterest Tag Purchase event setup
- Pinterest Tag Refund event setup
- Pinterest Tag Add to Wishlist event setup
- Pinterest Tag Coupon Applied event setup
- Pinterest Tag Search event setup
- Pinterest Tag Login event setup
- Pinterest Tag Sign Up event setup
engagement events
- Pinterest Tag Form Submission event setup
- Pinterest Tag Lead event setup
- Pinterest Tag Phone Click event setup
- Pinterest Tag WhatsApp Click event setup
- Pinterest Tag Email Click event setup
- Pinterest Tag Outbound Click event setup
- Pinterest Tag Scroll event setup
- Pinterest Tag File Download event setup
How the container is built
Page View uses GTM's native Page View trigger. The other 22 events each get their own Custom Event trigger, matched to a dataLayer.push({event: '...'}) call with the same name as the event key (e.g. purchase, add_to_cart) - every Pinterest Tag tag is then wired to its matching trigger automatically.
For that reason, events other than Page View generally require your site to actually push the matching dataLayer event - the container listens for it rather than generating it. Use GTM's Preview mode after import to confirm each event fires as expected.
Requirements:
- A BigCommerce site with Google Tag Manager installed
- A Pinterest Tag tracking ID/account to enter in the wizard
- A way to push dataLayer events for anything beyond Page View and the auto-detected form events above (a data layer/ecommerce tracking plugin, or custom code)
Frequently asked questions
What is Pinterest Tag tracking for BigCommerce?
Pinterest base tag and standard events, generated as Custom HTML.
Do I need to write code to set up Pinterest Tag tracking?
No. The container builder wizard walks you through selecting events and entering your tracking ID, then generates a ready-to-import Google Tag Manager container JSON file - no manual tags, triggers, or variables to configure by hand.
How many Pinterest Tag events can I track?
This guide covers 23 trackable events. The free tier lets you generate a container covering up to 3 events at once; unlocking full access covers all of them in a single container.
Does the generated container use a native GTM tag or Custom HTML?
Pinterest Tag doesn't have a native GTM tag type, so the generated container wraps its base pixel/snippet in a Custom HTML tag configured to fire under the right triggers.
How do I import the container into Google Tag Manager?
In GTM: Admin > Import Container > choose the downloaded JSON file > select "Merge" into a new workspace. Verify everything fires correctly in Preview mode before publishing to your live container.
Does this work with GTM server-side tracking or Pinterest Tag's Conversions API?
This builds a standard client-side (browser) GTM Web Container for Pinterest Tag - it covers the events that fire from the customer's browser. If you're also running a GTM server-side container or Pinterest Tag Conversions API to recover conversions lost to ad blockers, Safari ITP, and iOS App Tracking Transparency, the two set ups complement each other: this container still handles the client-side/browser-side events that feed into your server-side setup, it doesn't replace it.