TikTok Pixel Tracking Setup for WordPress
Quick answer: Use the free container builder wizard to select TikTok Pixel and your events, enter your tracking ID, then import the generated file into Google Tag Manager - no manual tag setup needed for any of the 21 events below.
TikTok Pixel base code and standard events, generated as Custom HTML. This platform does not have a native GTM tag type, so the container wraps its base code in a Custom HTML tag.
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Events you can track
conversion events
- TikTok Pixel Form Submission event setup
- TikTok Pixel HubSpot Form Submission event setup
- TikTok Pixel Contact Form 7 Submission event setup
- TikTok Pixel WPForms Submission event setup
- TikTok Pixel Gravity Forms Submission event setup
- TikTok Pixel Comment Submission event setup
- TikTok Pixel Newsletter Signup event setup
- TikTok Pixel User Login event setup
- TikTok Pixel User Registration event setup
- TikTok Pixel Calendly Booking Scheduled event setup
- TikTok Pixel Live Chat Started event setup
engagement events
- TikTok Pixel Page View event setup
- TikTok Pixel Scroll Depth event setup
- TikTok Pixel Outbound Link Click event setup
- TikTok Pixel File Download event setup
- TikTok Pixel Phone Number Click event setup
- TikTok Pixel Email Link Click event setup
- TikTok Pixel WhatsApp Click event setup
- TikTok Pixel Site Search event setup
- TikTok Pixel Video Play event setup
- TikTok Pixel Video Complete event setup
How the container is built
Page View uses GTM's native Page View trigger. The other 20 events each get their own Custom Event trigger, matched to a dataLayer.push({event: '...'}) call with the same name as the event key (e.g. purchase, add_to_cart) - every TikTok Pixel tag is then wired to its matching trigger automatically.
For that reason, events other than Page View generally require your site to actually push the matching dataLayer event - the container listens for it rather than generating it. Use GTM's Preview mode after import to confirm each event fires as expected.
Exception: HubSpot Form Submission, Contact Form 7 Submission, WPForms Submission, Gravity Forms Submission are detected automatically from each form plugin's own native browser event, so this container includes a small Custom HTML "bridge" tag for each one and there's no dataLayer code to add for those specifically.
Requirements:
- A WordPress site with Google Tag Manager installed
- A TikTok Pixel tracking ID/account to enter in the wizard
- A way to push dataLayer events for anything beyond Page View and the auto-detected form events above (a data layer/ecommerce tracking plugin, or custom code)
Frequently asked questions
What is TikTok Pixel tracking for WordPress?
TikTok Pixel base code and standard events, generated as Custom HTML.
Do I need to write code to set up TikTok Pixel tracking?
No. The container builder wizard walks you through selecting events and entering your tracking ID, then generates a ready-to-import Google Tag Manager container JSON file - no manual tags, triggers, or variables to configure by hand.
How many TikTok Pixel events can I track?
This guide covers 21 trackable events. The free tier lets you generate a container covering up to 3 events at once; unlocking full access covers all of them in a single container.
Does the generated container use a native GTM tag or Custom HTML?
TikTok Pixel doesn't have a native GTM tag type, so the generated container wraps its base pixel/snippet in a Custom HTML tag configured to fire under the right triggers.
How do I import the container into Google Tag Manager?
In GTM: Admin > Import Container > choose the downloaded JSON file > select "Merge" into a new workspace. Verify everything fires correctly in Preview mode before publishing to your live container.
Does this work with GTM server-side tracking or TikTok Pixel's Conversions API?
This builds a standard client-side (browser) GTM Web Container for TikTok Pixel - it covers the events that fire from the customer's browser. If you're also running a GTM server-side container or TikTok Pixel Conversions API to recover conversions lost to ad blockers, Safari ITP, and iOS App Tracking Transparency, the two set ups complement each other: this container still handles the client-side/browser-side events that feed into your server-side setup, it doesn't replace it.